Tyre labelling was introduced in order to provide motorists with more consistent and accessible information regarding the tyres they were buying. The EU wide labelling process hoped to achieve increased road safety, while allowing motorists to make a more informed deceision, based on damage to the enviornment and the long term cost o a tyre. Each tyre will be tested against the same three criteria -Fuel Efficiency -Wet Grip -Noise Levels To find out more about the tyre labelling process and what it means for your tyre see our EU Tyre Labelling Guide.